Ben & Jerry's co-founder Ben Cohen has expressed deep concern over the parent company Magnum's recent board overhaul, calling it 'Orwellian'. Cohen argues that the changes are not about enhancing the brand's social mission but rather destroying it. He believes that Magnum's actions are a desperate power grab, dismantling the board and undermining the brand's core values. This conflict has led to the ousting of three directors from Ben & Jerry's independent board, sparking a debate about the brand's future and its alignment with its social mission. Cohen emphasizes the importance of maintaining Ben & Jerry's unique position as a socially conscious brand, advocating for a group of investors who support its values. He criticizes Magnum's short-sightedness and lack of understanding of the brand's value, suggesting that selling Ben & Jerry's would be a better option. The campaign #FreeBenAndJerrys aims to encourage investors to buy back the brand, ensuring its continued commitment to its social mission and core values.
